The Tell A Friend campaign on road safety was launched in 2013 to the Omani public. The campaign featured at the Muscat and Khareef Salalah festivals where volunteers engaged more than 5,000 people and raised their awareness on safe driving. The campaign’s positive strategy helped to send out the safe driving message in an easy and clear way so people grasped the need to change dangerous driving behaviours. The campaign’s positive strategy is reflected in its engaging publicity material including videos, radio ads and posters. In 2013 , we produced three films and 16 radio messages that were published on our social media sites and broadcasted on national radio channels. This year , we are pleased to launch four new videos , which include key messages to remember while driving. To view the videos please visit the below links and share them with your family , friends and colleagues. Contractors can access the videos on Youtube: TESMA3MINI