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Tell A Friend

In partnership with the Royal Oman Police and several non-governmental organisations, such as the Oman Road Safety Association, the Company has launched the nationwide Tell A Friend road safety campaign in 2013 to urge the public to spread the message about more responsible driving to their family, friends and colleagues.

The campaign has included roadshows in major population centres including Nizwa and Ibri and an intensified multi-media campaign covering both traditional and social media channels to spread the word on more responsible driving and improved vehicle maintenance.


There are specific efforts targeted at heavy road users, such as taxi drivers, and approaches have been made to the Ministry of Education with the aim of establishing road safety awareness as part of the learning curriculum.

Company and partner organisation volunteers have also mounted stands at key public events such as the Muscat Festival and in popular locations, including shopping malls.


Tell A Friend is breaking new ground with its mission to bring about permanent behavioural change by forging a genuine connection with Omanis’ hearts and minds – targeting both adults and children, who are the motorists of tomorrow. Given the scale of this task, the campaign is expected to last at least five years and PDO is providing organisational support and financial backing.